Small Business Websites – Why Is a Website Important For a Small Business?
Most people take for granted the fact that everyone’s internet connection is connected to the World Wide Web, but the truth is just the opposite. In one recent study, 62% of small businesses (with 1-4 employees) stated that they do not have one at all.
The truth is, no small business is too small to deserve a well-designed, simple, and easy-to-use website. The main reason why is simple. They are not considered as a ‘high priority’ item by the big corporations.
Although a lot of small business websites are designed by companies, there are so many individuals as well. Just take a look at the sites of small stores in your own area. They have a huge variety of products, but there will be a common theme in their design: the store itself.
This may seem odd, but if you go into any mall and visit one of the stalls selling products, you will see that the owner does not put much thought into his site at all. It’s just like every other stall selling the same products. And what’s worse, these websites are usually packed full of advertisements and banners, which means that they do not offer the best customer service. If they were, they would have more traffic to their websites.
When you want a quality website, make sure that you get a website design company that can design your small business website for you. They can be found on the web and you can request a free quote before the project starts, so you know exactly how much they will charge you.
Although small business websites have been around for quite some time now, their design has not changed much from the days when they were first used. But this is changing, and many people who design them are using state-of-the-art software today to create unique designs and to create interactive websites with lots of features.
If your business has a website, this tool can save you money and give your website an added advantage. With an online shopping cart feature, you can easily accept credit cards and sell merchandise by using your website as a storefront. With this, customers can purchase everything they need online and pay for it right on the website without having to leave the comfort of their home.
After getting the website design from a reputable website design company, you should then choose a template that fits your needs and preferences. If you use the wrong template or graphics, you can risk the website not being appealing or easy to read.
Once your chosen template is ready, you need to upload your content in your small business websites. It’s not enough that you only upload pictures on your site; you also need to upload articles and other information that customers will find interesting to read or learn about your products and services.
Your website design company will help you decide on the type of fonts, colours and sizes to use. This is essential in making your small business website readable to potential customers.
A good website also needs a good background image. This helps visitors remember your website’s purpose and helps them remember where they have come from and what they are looking at. So make sure that the background colour of your website matches the background colour of your logo.
The last thing that you need to consider is the appearance of your website design. The layout of your website is very important, so you need to choose a font that is easy to read, especially on small screens, and avoid using fonts that are too small or are too big.
Your website should also be short, clear and precise, because a user wants to buy something from your website and not a confusing maze of words. You also need to keep your content simple, but attractive and informative.