Interaction Design and Usability Web Design
Web design encompasses a variety of disciplines and skills in the creation and maintenance of web sites. The various disciplines of web design cover web graphic design; web user interface design; web authoring, with terminology and standardized coding; web user experience design; and navigation and Search Engine Optimization. In addition, web designers can specialize in one or more of these disciplines. Some web designers are primarily concerned with the appearance and aesthetics of a website, while others focus on its functionality.
A web designer can use a variety of formats, such as GIF, JPEG, or PNG to upload images into the site. One of the most important aspects of visual design is understanding how to blend visuals with text. Designers use lines, shapes, and graphics to tell the text, and pictures, how to best fit with the text. Web graphic designers create images using specialized software, usually based on Photoshop. Web graphic designers usually work with web browsers, but they can also work with other platforms as well.
Many people assume that designers are strictly focused on visual details, but this is not entirely true. Although most visual details are developed by web developers, many designers often get involved in the technical side, too. Web designers often use programs such as Flash and Illustrator to develop websites, and they may use the code to create interactive visuals for users.
Web designers must work with clients to establish a vision for the website and to make it what it needs to be. Web designers often work directly with the client to create the basic layout of the website and provide visual examples for the designer to follow. Web designers may collaborate with a programmer or a web designer who works in another department to complete the layout and to ensure that it’s user-friendly. When web designers are asked to add functionality to a site, they must coordinate with programmers to implement the new code. Web designers often work closely with marketers to promote a business’s products or services.
Because technology is constantly changing, web designers must stay up to date with the latest trends in order to provide quality work. Most web designers learn new technology during their college years and then pursue advanced degrees in web design at a career college. These are typically state-funded or federally funded programs. If a web designer‘s education is completed at a school that is not accredited by the Commission on Accreditation of Allied Health Education Programs (CAHEP), the web designer could lose his or her job. Web design is an exciting career, but it requires knowledge and experience that only a few people have.
In addition to web designing, web designers often deal with user research, which involves understanding the needs of a potential client. User research is done through several different methods, including surveys. Many websites use surveys in order to obtain general customer information. Users can give their opinions on the website’s design, ease of use, ease of navigation, and price. A good ux design company will conduct surveys as well as use other tools in order to collect data about the website’s visitors. After data has been gathered from the surveys, a web designer can create and analyze the data to find out what types of visitors tend to purchase a product, what features users find most helpful, and how difficult it is for the website to convert visitors into customers.
The analysis of user research data is crucial to web designers because this sort of consumer insight allows them to fine tune their website designs. It also allows them to see which pages of the website aren’t effective for drawing in customers. The statistics provided by the user research study can be used to determine where improvements need to be made on the website. For example, a user study conducted by a ux design company revealed that one of the main reasons why many customers didn’t make a purchase is because they were searching the site for information that was already present on the home page. This means that if the home page had links to other pages that could be used to provide additional information to the customer, then more likely than not, the person would make a purchase at that site.
A web designer should also look at usability in conjunction with usability in designing a website. A website must be easy to use and implement, but a website also needs to be attractive, creative, and engaging for the viewer or the user to interact with. Both usability and interaction design go hand in hand when creating a website because without good usability, a website can have a great design, but if the viewer doesn’t like how the website is designed, then the usability study conducted won’t really matter.