Why it Pays to Be a Good Web Designer
A web designer is a web developer or an architect responsible for the layout, content, and form of a website. Most commonly, they work in the visual development of the site, although some web designers also write the text. Web designing encompasses a number of disciplines and skills in the creation and maintenance of web sites. The different fields of web design encompass web graphic design; web user interface design; content; authoring, which includes proprietary applications and standardised code; and Search Engine Optimisation. Web designers are required to use a variety of techniques and programs such as Flash, CSS, Java, and PHP to create a website.
Although there are similarities between web designers and web developers, the roles and responsibilities of both are very different. Web designers have the opportunity to determine the general tone and theme of the website. They work with graphic designers and often begin by discussing the basic layout and appearance of the site. They usually work closely with the client in developing a complete website, although web developers often provide client-side programming in order to code specific components of the site. In addition, designers may work directly with database developers or may be hired as web developers by specialty website development companies.
It’s common for web designers and web developers to collaborate closely. Designers draft web pages based on specifications provided by the developer, who may also modify the web pages as needed. When the final web design is completed, it’s handed off to a copywriter or marketing specialist for the purpose of converting it into live web pages. Web designers can often handle the technical aspects of the site, while developers make the decisions about layout, typography, images, and colors.
A web designer‘s job typically consists of a combination of technical and creative tasks. One of his or her primary responsibilities is to create layouts and visual elements using programming languages such as HTML and CSS. The layout is then submitted to an image editor, and images are either inserted directly into the website or converted to a format appropriate to the target platform. The layout and images are then composited into a final visual effect. Web designers use various document management systems such as Microsoft Word and Excel to compose documents and place them within the website.
Many web designers often begin their careers working as a designer and then gradually advancing to the more technical aspects of web development. In other cases, web designers start as interns or assistants to experienced web developers. When experienced web designers want to pursue a more technical role, they often train as project managers or product designers. It is important that a web designer has great interpersonal skills because he or she must understand the customer’s needs and expectations. It is also important that web designers have an appreciation for design aesthetics and a variety of communication techniques.
One aspect of web design that most web developers do not pay much attention to is color theory. Even though color theory has been around since the early nineteen nineties, it is still an underused part of web development. A basic understanding of color theory can make the difference between creating a visually attractive website and a website that are bland and boring. A color example is a website with white background and black lettering that is boring and drab. The same example is very eye-catching when the background is changed to be pink and to have words written in red.
Most freelance designers do not pay attention to color theory when they are designing their web pages. When web designers do not pay attention to color theory, they could create a website that does not meet the exact specifications required by the client. Clients can easily tell a designer is unprofessional if the end product is not the desired one. This is why it is vital for a web designer to pay attention to color theory in order to create an end product that will meet the clients’ needs.