What Does A Web Development Agency Does?

What Does A Web Development Agency Does?

April 22, 2021
Jeff Williams

What is the difference between a web design agency and a web developer? Essentially, a web design agency is responsible for the look and feel of a web site, while a web designer manages the software and functionality of that site. A web designer designs and creates the actual graphics, images, and other design for the web page user to interact with, however without any of the interactive capabilities built into the website. The website developer is responsible for adding these capabilities.

So how do you tell the difference between the two? It’s really quite simple. A web design company will have a great deal of work completed on your website before you ever have a chance to see it. A web design agency tends to focus on many things at one time. They may work on the copywriting, the layout, the overall visual appeal, and then come back later and add in the functionality. Often times they will come up with a great deal of ideas that will be useful to your business model or will fit into a certain template that they have already designed.

On the other hand, a web development company will sit down with you and go over everything that you have designed with them. They will make every adjustment necessary to keep your pages functioning properly. A web design agency will focus on the functionality first and the end result second.

Even though you may have a great idea for what you want your business to look like, web development companies often have artists with graphic design services to complete a brand identity package. The graphic designers will create concept art for your website and will often work with your logo designer to get an image that truly represents you and your business. Web designers won’t have nearly as much fun creating a site that doesn’t have a brand identity, but they can put together the puzzle that is needed to create a great visual package that is memorable. Web designers often go into more detail about brand identity, but the web development teams will focus more on usability.

A web design company will provide your with several different packages that are designed to meet specific needs and budgets. You can decide what features you need, what you can afford to spend on each feature, and you can custom design everything to your specifications. You will also be able to choose from an open source CMS or you can work with a development agency who will offer you an integrated solution.

Open source CMS programs have been gaining in popularity lately, and it is a good choice for any website design companies. They allow you to update your content without having to re-write it from scratch. Website designers will benefit because they don’t have to worry about the coding, which makes the project simpler and faster to accomplish. If you don’t have a specific budget in mind, you can easily search for affordable CMS programs and customize one for yourself. Even though it may cost more up front, you can save money in the long run by being able to update your website at anytime without having to hire a new team. The best web design agencies will be able to help you find the best solution.

Graphic design is another aspect of website design that is not always considered. Although graphic design is not as important as programming, many web designers will skip hiring a web designer and go right ahead to hiring a web programmer. It’s all a matter of preference. Graphic design is often seen as a secondary element, but web designers have realized the importance of hiring a web designer early on. Having a well designed site can attract potential customers, improve your reputation with your customers, and ultimately increase your sales.

There are numerous other aspects of web development, including social media management, search engine optimization, graphic design, video production, audio production, and client interface design. No matter what your current business needs are a web design agency can help you find solutions. You will be pleased with the results when you hire a professional web development agency. You’ll find yourself saving time and money, you will have a professional website, and you can expand into other areas of marketing. Take some time to explore the various options available to you, and you’re sure to find the web development agency for you that works best for you.