Website Designer Mistakes – What Can They Do?
When choosing a web designer near you, don’t forget to check his or her location. While location is certainly not the most important factor when choosing a web designer, it should be considered. You wouldn’t want a web designer who only operates from an email address you found online. Local knowledge is also very important when considering your choices.
How many years has the web designer worked in your geographic area? If he or she has been in your local business community for several years, this is a great indication of how they’ll deliver on time and in a professional manner. If you’re a small business owner targeting your local market, a web designer who lives and works within your local area will likely have a good sense of your demographic and geographic area. More face time with local web designers means better understanding and an easier time communicating with them.
Have one thing in common: Many local web designers are familiar with SEO principles and use local search engine optimization techniques to boost traffic to their websites. They understand that local customers often use the same keywords that are used by their friends and co-workers. This familiarity with the local industry will help your site to perform well when people think of your specific business, service, or product.
Another common website design mistake is confusing color schemes, borders, and other visual aspects. When people shop for things, they tend to look at the surface of things. If something looks really nice and there are several colors that could possibly be used for the same piece of content, designers often make the mistake of using just about anything. While red may work nicely as the background for an article about gardening, green may be more appropriate for an advertisement about cheap travel. Mistakes like this can end up resulting in visitors walking away from your site because they are confused by the design.
Not only does your new website designer need to look good, he needs to be easy to work with. The last thing you want to happen is to have to wait for your designer to finish before you even see any progress on your site. In a fast-paced world today, people often lose patience quickly if they are not able to get what they want out of a project. Even though you may think that a new website design company is very trustworthy, it is still a smart idea to check out references, ask for actual examples of their work, and do some independent research before hiring.
A third website design mistake that many companies make is using complicated website software instead of simpler, easier to understand systems. It is important that you choose a system that not only looks great, but works well as well. Most people think that they should only use Word Press if they have limited knowledge of HTML, but that is not always the case. Most people think that if they can use Word press, then they should be able to design a website as well. However, complicated website software can actually make it easier to create a great looking site if you know the right way to use it.
Another website designer mistake that many companies make is not understanding the primary purpose of their site. When people come to a site, the primary purpose of the content needs to be clear and concise. If your primary purpose is for advertisement, then you should be more concerned about including lots of good advertising content. However, if you are creating a site to sell products or services, then you need to focus more on explaining why those products or services are beneficial to the customer.
One final web site design mistake that most companies make is that they try to do too much with too little. If you are trying to include everything that you possibly can on your website, then you will probably end up with a site that is too cluttered and difficult to navigate. If you only want to change one thing on your site, such as your logo, then be sure to incorporate that one thing quickly. You don’t want your customers to have to search through hundreds of web pages just to find your one thing. However, if you are trying to change dozens of things on your page, then you might run into trouble later.