6 Benefits of Ecommerce Platforms For Online Retailers

6 Benefits of Ecommerce Platforms For Online Retailers

December 25, 2020
Jeff Williams

An Ecommerce website, simply put, is a website that deals in the business of selling goods or products via the Internet. With this kind of business model, the physical store and sales staff are redundant. Instead, people make purchases online. In most cases, people visit the website to purchase a product or service. They would then have to wait for delivery, if they choose to make a return trip.

The good news is, an eCommerce website does not have these kinds of problems. It is a fact that most people today do not shop in physical stores and instead make their purchases online. Because of this, there are plenty of companies that have created websites that cater to these kinds of buyers. These eCommerce websites allow the buyer to make transactions without having to leave his or her home. For example, a person can purchase digital products such as games, software, eBooks, music and more. All transactions are handled via the Internet and it only involves clicking a mouse.

Now that you know what an eCommerce website is, you may be wondering how it works. The process is quite simple, as long as you have the proper eCommerce platforms to support it. Without these platforms, the whole process would cease to exist, as it would not be possible for people to buy digital products or services through your site. The following are the different components of eCommerce websites.

Commerce Business: An eCommerce platform must have its own storefront where customers will be able to view all available products and services. This storefront will act as the customer’s portal into your business. This storefront should have features such as shopping carts, checkouts and order management features. It is important that customers can easily find the features they need and that they can utilize these features quickly and conveniently. It should also provide a secure, safe checkout experience for both the buyer and the seller.

Merchant Account: An eCommerce merchant account will allow you to accept credit card transactions. You can offer various types of payment processing such as credit cards, electronic checks, PayPal and others. Depending on your business type, you may choose a specific payment processor. This service is beneficial for online retailers that accept various forms of payments including eCommerce.

Digital Products: Digital products or services that you sell via eCommerce websites should be delivered via the Internet. This delivery system should enable retailers to process electronic payments without downloading or uploading the digital products or content onto the retailer’s website. This prevents delays in the payment process and it reduces overall transaction costs. Some of these digital products include games, applications, software and digital media.

Salesforce Authorized Retail Provider: When using an eCommerce platform for online sales, it is important that retailers have a way to authorise salespeople to work on their site. Through a fully hosted sales force solution, retailers can install third-party components and integrate these into their salesforce domain. A hosted solution is beneficial for small businesses that do not require the level of functionality that comes with installing and maintaining their own CRM (customer relationship management) or sales force automation system.

Flexibility: Using ecommerce platforms gives you the ability to make the most of the available tools and features. The features offered through ecommerce platforms such as ecommerce carts enable you to create customised solutions to better serve your customers. eCommerce platforms are designed to be user friendly and easy to install and use so that you don’t need to hire a professional in order to implement and manage your website. eCommerce platforms enable online retailers to offer a hassle free shopping experience by offering multiple payment options and accepting various kinds of payment methods such as credit card, debit card, PayPal and others. eCommerce shopping experiences are excellent.